How to read the range
Current data uses your percentages. Improved traceability lifts them as a planning case.
Consumer reach
Planning range from the data you already hold
Article 35 distinguishes people who can be identified from everyone else.
Questions
What is the unreached figure?
Sold units minus the de-duplicated customer file.
What does improved traceability mean?
A planning lift of the same inputs. It is not a legal result.